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About Us


SLAÉ means you step out with confidence in our colour cosmetics. Confident that your enhanced beauty as inspired by nature, is safe and good for your skin; confident that you can be the best version of yourself with SLAE.

SLAÉ, ‘Nature Inspiring Beauty’ is the brand philosophy that drives its offering for cosmetic range with amazing lines of colours made with naturally-derived ingredients and safe formulation that are inspired by nature.

SLAÉ offers makeup products for face, lips and eyes that combine the goodness of natural ingredients through Ultra-Colour-Naturals Technology to deliver richly pigmented colours with high intensity and durability.

SLAÉ provides you with trendy & vibrant makeup solutions with Care4You formulation that is FREE from Parabens, Alcohol, Mineral Oils and Fragrance.

SLAÉ is designed to fulfil your needs for a quick-fix makeup solution that inspires and cares for you.

SLAÉ, Nature Inspiring Beauty!



SLAÉ Cosmetics founder Datin Dr. Nik Sarina Hashim, was formerly a lawyer, magistrate and Deputy Public Prosecutor with the Attorney General’s Chambers. She became an e-commerce entrepreneur and has now ventured into the world of cosmetics as she has always loved beauty and presentation. Her experience in the distribution of local products via e-commerce and retail resulted in a desire to have her own cosmetics brand that can bring messages of positivity to women out there, especially to young urban women who may face many challenges in life.

“If a woman has confidence in her appearance and knowledge, then she can achieve whatever she aspires to be” – Datin Nik Sarina



VISION – To be the leading colour cosmetics brand in Malaysia.

MISSION – To build a community of SLAE users who are confident with their abilities and who empower each other to reach their full potential.