About Us

SLAÉ… Be It!


SLAÉ, your inspiring yet safe cosmetic range. This is a brand of makeup solutions that caters to your active lifestyle and inspires your soul and creative mind.

SLAÉ, ‘Nature’s Inspiring Beauty’ is the brand philosophy that drives its offering for cosmetic range with amazing lines of colours made with naturally-derived ingredients and safe formulation that are inspired by nature.

SLAÉ offers makeup products for face, lips and eyes that combine the goodness of natural ingredients through Ultra-Colour-Naturals Technology to deliver richly pigmented colours with high intensity and durability.

SLAÉ provides you with trendy & vibrant makeup solutions with Care4You formulation that is FREE from Parabens, Alcohol, Mineral Oils and Fragrance.

SLAÉ is designed to fulfil your needs for a quick-fix makeup solution that inspires and cares for you.

SLAÉ…Be It!.



SLAÉ Founder Datin Dr. Nik Sarina Hashim, was formerly a lawyer, Magistrate and Deputy Public Prosecutor with the Attorney General’s Chambers. She became an e-commerce entrepreneur and has now  ventured into the world of cosmetics as she has always loved beauty and presentation. Her experience in the distribution of local products via e-commerce and retail resulted in a desire to have her own cosmetics brand that can bring messages of positivity to women out there, especially to young urban women who may face many challenges in life.

“If a woman has confidence in her appearance and knowledge, then she can achieve whatever she aspires to be” – Datin Nik Sarina

Hence, SLAÉ was born to inspire women to “Be beautiful in every way” and just “Be It”.

About our Ambassador

Zahirah MacWilson

Zahirah MacWilson is a name that is no stranger to the Malaysian entertainment industry. An actress and model who has established her mark in Southeast Asia, and with an Instagram following of nearly 3 million followers, Zahirah is well-known for her television series and movies such as Mencintaimu, Cik Cinderella dan Encik Tengku, Duda Pujaan Dara and Bulan dan Pria Terhebat.

We believe Zahirah MacWilson truly represents SLAE’s brand ideals and targeted customers of young and vibrant women, passionate in pursuing their dreams. SLAE tells women to Be It – to be who you want to be and to achieve your dreams despite the many challenges you may face. The beautiful array of cosmetics that SLAE offers represents just that – colour your life according to your own terms. Zahirah MacWilson together with a group of SLAE influencers who emulate these qualities will be the face of many SLAE campaigns and product promotions that espouse beauty, loving oneself and empowerment.



VISION – SLAÉ to be one of the leading cosmetic brands in Malaysia with presence in all channels whether offline or online. We aspire to be the inspiration for young urban, career-driven-goal-getter women, through our campaigns targeted to empower woman to be the force in whatever they do. #BeTheForce. Be It!

MISSION – SLAÉ inspires women to be what they aspire to be. “Be It” is just that. “Be It” shouts out to women that they can BE and DO what others say they can’t. “Be It” silence the naysayers and dream-crushers. “Be It” is the start of a new revolution.